Friendly Story

Our patented zipper system ensures Easy Shoe Access. Friendly’s custom outsoles promote safer mobility and independence for all.

Mobility is best served by fashionable, comfortable shoes that are a breeze to put on. We believe no one has to sacrifice fashion, comfort, or support for independent mobility needs.

Working as an occupational therapist, I couldn’t tell you how many patients I had with difficulties donning appropriate footwear. I questioned why proper shoes are so difficult to put on. Whether it would be slipping on shoes that lack support or being forced to wear shoes that just don’t look good.

I am a shoe enthusiast and it was heart-breaking to see patients who could walk 100 miles if they could put their shoes on. So I decided to start Friendly Shoes and dedicated my passion for making shoes easier for everyone.

Our goal is to create comfortable, functional, and stylish shoes allowing anyone to put on and take off easily. That’s Friendly!

Joseph DiFrancisco, OT and Chief Friendly Officer